Australian parliamentary inquiry recommended banning all advertising for online gambling via IrishTimesBiz
SportsBet is the biggest online gambling brand in Australia. Photograph: Vince Caligiuri/Getty ImagesGaming companies including Paddy Power owner’s Flutter’s SportsBet suffered a setback as an in order to decouple betting from sport and reduce financial harm.
“The torrent of advertising is inescapable,” Peta Murphy, chair of a committee that investigated online gambling and its impact, said in the report released Wednesday. “It is manipulating an impressionable and vulnerable audience.” Murphy, a lawmaker in the ruling Labour party, called for a comprehensive ban on gambling advertising on all media. She said a generation of young Australians increasingly view gambling and sport as inextricably linked. There’s a risk that sport becomes so captured by gambling revenue that betting is seen as its primary purpose, she said. “Enough is enough,” Murphy said.
Australia suffers the word’s biggest losses from gambling per capita, losing some A$25 billion every year. The report and its 31 recommendations lay the ground for a battle between the government and the gambling industry, together with broadcasters that air the ads.
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