Ford CEO Jim Farley tells retired Ford engineers that quality is the #1 priority but will take several years to fix.
As Farley told the engineers,"We didn’t lose [quality] in just one or two years," and as everyone who's been sick knows, getting back to health almost always takes longer than getting sick.
In comments about the issue to other audiences, reportage has always mentioned Farley's connecting the warranty issues to customer unhappiness and Ford's bottom line. This time, it was apparently all about Job One."Until we fix quality," he told the engineers,"nothing else matters."
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