Ford CEO JimFarley98: New Mustang racing program 'can pull off something that's never been done.'
“I’ve worked really closely with Bill [Ford] and Mark Rushbrook, our global racing director, personally on this vision for Mustang,” Farley says. “Because I believe this is the new model for racing for an OEM. A GT car, in every class, selling parts to racers, selling performance parts to the people on the road and the people who track. We don’t have to buy a Super Bowl ad for Mustang because we’re going to be out there on the track, every weekend, all around the world.
Ford’s Total Performance program in the sixties aimed to market one model above all others, a brand new car that appeared in April 1964 called the Mustang. The first-gen was unveiled at the New York World’s Fair at an event with Henry Ford II, Lee Iacocca, and Walt Disney. Total Performance helped turn the first-gen Mustang in 1964 into the. It became an instant pop culture sensation, in America. The idea is to recreate that high-speed marketing program—only now, to do it globally.
If any automobile CEO is likely to launch to a historic racing program, it would be Farley, who became CEO at Ford in October 2020. He grew up in this business; his grandfather worked at Ford’s River Rouge plant, decades ago. Farley is also a well-known vintage racer, scoring a podium at Le Mans Classic this summer, placing second in a 1965 Ford GT40.
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