A couples and family clinician argues that Valentine's Day has been commercialized, urging couples to focus on genuine expressions of love rather than expensive gifts. The author emphasizes that authentic love should be celebrated year-round and suggests spontaneous gestures like walks, doing chores, or writing heartfelt letters as romantic alternatives.
Sir, – As we near Valentine’s Day, I can’t help but notice that capitalism has hijacked this tradition. It seems that one can’t mark this day on the cheap without being labelled unromantic. As a couples and family clinician, I would ask a couple what you actually like about one another and concentrate on it? Remember Valentine’s Day is no big deal. Love is for 365 days a year, not just for one day. I believe that if one’s love is authentic, then you should above all, be authentic.
I believe a truly romantic gesture should ideally be spontaneous but it is impossible to organise spontaneity by definition. So, failing that, the most romantic thing you can give to your partner is time or thought, neither of which can be bought. To take time out from one’s busy schedule to go for a walk with your partner is romantic.
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