Sourcerie, whose founders were two women keen to find more effective skincare routines to treat their eczema, will this week unveil a £1.8m pre-seed fundraising jointly led by the prominent VC fund Playfair Capital, Sky News understands.
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"The $500bn global beauty and personal care market has become fragmented and frustrating for consumers to navigate," Ms Cardwell said."It is also becoming increasingly difficult for the industry to serve a wider spectrum of diverse consumers with a growing long tail of niche products and brands launching daily.
A former executive at Palantir, Ms Beyer described the beauty industry as"a massive market but a tech laggard". A number of prominent angel investors also participated in Sourcerie's funding round, including Sandrine Deveaux, a senior Farfetch executive, Renee Parker, the former boss of Amazon Luxury Beauty, and Jason Scott, ex-head of Google's US start-up ecosystem.
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