Joseph Brennan, 82, died last May, having founded one of the largest bakeries in Ireland, which became well known for its iconic advertisements
Joseph Brennan, 82, died last May – 55 years after he founded his iconic bakery in a single room in Fumbally Lane in Dublin .From its initial humble beginnings, Brennans later moved to Kimmage and then Walkinstown, where its main centre of operations is now.READ MORE: Heartbreaking tributes paid to fiance of Mayo GAA star following tragic deathIt is now one of the largest bakeries in Ireland, but remains under the control of the Brennan family.
The business also proved a trailblazer in terms of marketing, developing iconic radio advertisements featuring the “Old Mr Brennan” character, modelled on its founder. The adverts so captured the public imagination that many customers actually believed they were voiced by the firm’s owner rather than by an actor.
Brennans sliced pan went viral on social media in 2018 when it became one of the most sought-after necessities during the Beast from the East.Mourners heard he had not only steered his firm through difficult economic years, but also foresaw many future trends, allowing it to stay ahead of its competitors.
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