Four Challenges New VW CEO Oliver Blume Will Face

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Four Challenges New VW CEO Oliver Blume Will Face
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Incoming VW Group CEO Oliver Blume will inherit quite a few challenges from his predecessor. Here are four major issues he will face right away.

, which now outsells the 911 itself, giving him an early and unlikely win in a segment that did not appear to be Porsche's strong suit at first blush. But now he will have more than just EVs from one automaker to worry about, with Tesla's market share in Germany and elsewhere serving as a sobering reminder of time and opportunity lost by a less nimble automaker.

"China may have needed VW 40 years ago, and it may have still needed it 10 years ago, but now it does not. And that goes for a number of western brands." VW has been able to launch several EVs in joint ventures with local automakers, including the ID.4 and the ID.6, but its position in the Chinese market is still seen as precarious by some after decades of holding claim to a large share of the market. The China of 10 years ago now appears to be at least 20 years in the past, with VW having been unable to keep much of its market share amid a tide of new EV makers, and a rapidly growing lineups of other automakers.

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