Fox gave a particularly animated Upfronts presentation this year. The network used its virtual event for ad buyers to tout its subscription-less services. Kicking off with an amusing video that fea…
The network used its virtual event for ad buyers to tout its subscription-less services.
But before Charlie Collier, CEO of Fox Entertainment, talked up its fall linear schedule, which included a new Gordon Ramsay series, a new competition series and a slew of renewals, and AVOD service Tubi, which is itself getting into original programming, he also allowed a few amusing jabs at his own expense including a moose onThen there was also news about Tom Brady.
He said that the network reaches 50M viewers a week and 10M a night, which he said was “roughly two-and-a-half times more than the top SVOD Platforms in the marketplace”. and existing hits such as the 9-1-1 franchise and“Broadcast at its best pierces popular culture. It brings into our homes the stories and characters that endure,” he said.
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