MTX Group got its big break in 2020 when it won a $295 million contract from the state of Texas to help track people who may be exposed to the coronavirus.
FC Dallas defender Nanú passes the ball past an Austin FC midfielder during a game in June in Austin. Jersey sponsor MTX Group is ending its seven-year deal with the Frisco-based team after only two years.Frisco-based technology firm MTX Group will no longer be the coveted front-of-jersey partner for professional soccer team FC Dallas.
What was to have been a seven-year partnership will end after its second year, with the team wearing MTX jerseys through the end of 2022, FC Dallas spokeswoman Gina Miller said.Miller didn’t specify why the partnership was ending but noted that MTX had not defaulted on any sponsorship payments. She said FC Dallas is having “healthy, active discussions” with potential new partners.
MTX spokeswoman Amy Desler said MTX reviewed its “strategy in the context of a post-pandemic market and restructured.” The company declined to answer additional questions about why the deal was ending early. It became the team’s jersey sponsor after the prior partner, Plano-based dietary supplement company AdvoCare, was sued by the Federal Trade Commission for operating a pyramid scheme. The caseto help trace coronavirus cases. Skeptics questioned whether the five-year-old firm could handle the big project better than some of the other bidders like IBM, AT&T and Accenture it beat out.
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