In response to yet another brand's attempt at representation, I just have to say: Pop fly me right the fuck out of here!
If you’re a lady who finds herself at a baseball game this summer, fortunately, Frito-Lay just rolled out a little something forthat Cracker Jack will be joined by none other than, “Cracker Jill” — his female counterpart in all things caramel-coated crunch. Available now in ballparks across the country, special edition Cracker Jack bags spotlight five different Cracker Jill versions of varying — yet ambiguous — racial identities.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, Vice President of Marketing for Frito-Lay North America in an accompanying statement. “We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.
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