Three years ago, the MCU seemed too big to fail, but inconsistent projects and an increasingly critical fan base are putting its surefire formula into question.
The summer of 2019 delivered what remains arguably the cinematic event of the millennial generation. Avengers: Endgame was the culmination of 11 years of world-building and 22 films, and audiences ate it up like a big, fat turkey on Thanksgiving Day. The Marvel Cinematic Universe pulled a feat no other franchise had, before or since, delivering spectacular thrills and unforgettable moments while tying all its loose ends in a messy but still attractive bow.
The studio’s most recent effort, Thor: Love and Thunder, received mixed reviews, just like Eternals, Doctor Strange in the Multiverse of Madness, and Black Widow before it. Indeed, a quick look at the consensus of these films on Rotten Tomatoes will reveal that critics are bored to the point of disinterest. Their reviews will always say something like, “yes, this movie is ‘meh,’ but it’s OK for the MCU, I guess.
Two-and-a-half-hour films whose only purpose is to have a 20-second post-credit scene is one thing. It’s not ideal, but people are somewhat used to it. However, they aren’t willing to spend eight hours on a rambling story and receive only a measly post-credit scene in return. Marvel should’ve known better than trying to replicate its supposedly surefire formula on the small screen.
Wake up, the audience is leaving Nearly 15 years after its inception, the MCU is already in its midlife crisis, and we can tell. It no longer seems to have a set purpose or even a clear path. Instead, it seems like it’s throwing a bunch of ideas at the wall and seeing what sticks — another thing is has in common with the DCEU. It’s bringing auteurs to direct some of its major blockbusters yet stifling their efforts and limiting their visions, resulting in Frankenstein films that please no one.
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