Thanks to glamorous Paris-set shows like “Lupin” and “Emily in Paris” topping Netflix charts — and daring French female directors Julia Ducournau (“Titane”) and Audrey Diwan (“Happening”) winning t…
and Venice film festivals — France drew more eyeballs worldwide in 2021 than it has in years. A groundbreaking agreement with global streamers to invest up to €300 million in French content looks to continue that trend. And building on all that momentum, the government is splashing soft money to help French creatives and locations conquer international markets, with a focus on the U.S.
“It was time for us to acknowledge the primary importance of the U.S. for the arts and ideas,” says Gaëtan Bruel, director of Villa Albertine. “It’s a formidable market and a launchpad for French creatives to shine around the world, including in France. It’s striking to see how our artists often need to make their marks in the U.S. to be better acknowledged in France.
Brutti, Debrouwer and Harel, who founded Horde a decade ago and have been selling out shows at prestigious venues worldwide, say the collective looked to “build bridges between the U.S. and France.”
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