The announcement was first made in January that the fast fashion retailer would have to pay a $4.2 million settlement.
Untrustworthy online reviews dog numerous platforms, from Amazon to Yelp. They usually involve fake or disingenuous comments, as extensions of unscrupulous sellers or a vendetta against the business. However, they’re not genuine impressions about products or services, and they can harm the site’s reputation — which is why tech platforms put a lot of effort and investment into fighting them.
The case against Fashion Nova marked the FTC’s first alleging that a company dishonestly handled reviews. It may not be the last. “Deceptive review practices cheat consumers, undercut honest businesses and pollute online commerce,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “Fashion Nova is being held accountable for these practices, and other firms should take note.”
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