Buckle up! Galaxy S23 is the proof Samsung is now more similar to Apple than ever before. What's with the anti-iPhone campaigns then?
The new Galaxy S23, S23+ and S23 Ultra are less than two weeks from being officially unveiled now , and to no one’s surprise, we keep receiving newly-leaked, official-looking renders of the phones.
Still, this story isn’t based on just this one marketing image. Instead, let’s talk about Samsung’s bizarre “love-and-hate” relationship with Apple and the iPhone. Samsung, on the other hand, is competing with a ton of other Android phone-makers, and lately, it seems like some of them have been getting really good at… design.
Another example of “fashion-forward thinking” in the world of phones comes from Xiaomi - namely the Xiaomi 13; what’s interesting here is that the Chinese phone-maker is sort of trying to steal Samsung’s own thunder by giving us the phone with the thinnest bezels out there ; Xiaomi also leans into the idea of making phones that not only work but also look like … proper cameras - of course, the “living” proof being the Xiaomi 12S...
Another topic that’s been discussing on tech Twitter is why Samsung isn’t “afraid” of making its flagship phones look like its mid-range devices, and while this is probably good news for those who buy more affordable Galaxy phones, I can see why Samsung fans want the company to differentiate the $1,000 “S” series from the $300-500 “A” lineup.
And yet… The same Samsung that’s been mimicking Apple’s strategy of “safe but slow” upgrades over the past 2-3 years, keeps openly “poking fun” at Cupertino for being “less adventurous/creative” ...
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