The ad showing Father Christmas kissing a man highlights 50 years of changes in Norwegian LGBT rights.
Christmas ads have become an annual tradition, often appearing as mini-films with their own festive story. But one Norwegian commercial, featuring Father Christmas kissing a man waiting for him at home on Christmas Eve, has become a surprise hit.
"The magnitude of response took us a bit by surprise. We expected a reaction, but not to such an extent."or in neighbouring Nordic countries, but it has prompted some discussion beyond. As well as praise there has been criticism, with claims that it sexualised Father Christmas or that it showed Santa cheating on Mrs Claus.
Kim Friele has been credited with relentlessly campaigning for the changes first to the same-sex law in 1972 and then to Norway's partnership law that allowed same-sex marriage 21 years later.Such was Friele's national importance that when she died aged 86 last month, she was given a state funeral attended by members of Norway's royal family.
"We would lecture them, we would tell them about our lives. We would not sit there and listen to all their textbook lessons. I would explain what kind of people we are," she said. Few members of Norwegian society are afforded a state funeral, but hers was held in Oslo's cathedral and broadcast live on national TV.
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