The Spice Girl made a social media error with a birthday message to Mel B. Laura Craik looks at the new world of performative greetings
Mel B and Geri Horner before the F1 Grand Prix at Silverstone on July 14, 2019 have been through thick and thin, forging a bond that age and distance still hasn’t managed to wither. As they so memorably sang, “friendship never ends”. Although it might do, if one of them was revealed to have found the task of wishing her bandmate ‘happy birthday’ so onerous that she outsourced it to an assistant.post on Wednesday falls thuddingly into the latter camp.
Obviously, the comments were savage. “Can’t send a message to your friend yourself – oh dear,” said one. “Confirmation celebs don’t even post legit birthday messages,” said another. “Poor Pippa will be looking for a new job today,” wrote a third. While the post was swiftly edited to remove all mention of the hapless Pippa, the damage was done. No delete button is fast enough to evade the 24/7 surveillance of the chronically online.
When my younger daughter turned 14 last month, so few were the cards on the mantelpiece that I began to fret she was a Billy No Mates. Later that day, she took the rare step of beckoning me over to look at her phone. “Mum, I got such lovely birthday messages,” she beamed. She didn’t show me them – for a privacy-minded teen, that would have been an overshare too far – but she was clearly chuffed that her friends had remembered and marked it with a goofy video.
And if the performative birthday post is a fraught affair for normals, the stakes are even higher for celebs.
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