'Glass Onion' could have made $200 million at the box office, but Netflix only let it play in theaters for a week
probably left hundreds of millions of dollars on the table by not keeping Rian Johnson's "Glass Onion" in theaters.
Instead, Disney and Marvel Studio's "Black Panther: Wakanda Forever" continued to lead the box office, tallying $45.9 million in domestic ticket sales during the regular three-day weekend and $64 million for the five-day holiday period. "This is exactly the kind of movie adults want to see in theaters right now," said Robbins. "The family element made 'Knives Out' a perfect Thanksgiving release for audiences across the country three years ago.
The company's strategy in the past with limited theatrical releases — such as with Martin Scorsese's "The Irishman" — has been to build buzz for subscribers before the film arrives on its service. That's the play here, too,"We're in the business of entertaining our members with Netflix movies on Netflix," Sarandos said during the call.
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