GM Vows To Avoid 'Opportunistic' EV Prices, Plays The Long Game via insideevs.com
GM executives say the automaker is determined to avoid"opportunistic" pricing of its upcoming electric vehicles, going for a long term approach and a lineup spanning segments and price points.
While research shows that consumers are willing to pay a premium for EVs—at least for now—GM will targetreally good vehicles at appropriate segment pricing that doesn't cost anybody any more money than what they were paying to go into an ICE segment."It's our job to deliver the commercial value, to be able to do that at margins that were similar — or in some cases above — what we did on an ICE vehicle. ...
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