Language experts on how online vernacular like 'cheugy' and 'goblin mode' makes its way into offline vocabulary.
defines it as a term for when a person loses themselves and resorts to becoming a goblin. Some entries describe the term as meaning someone who has become mischievous and goblin-like, while other, more raunchy entries define it as a sex act.
The term's wide-ranging definition likely stems from the fact that the Fox meme was a gag that offered no specific definition of what goblin mode meant, leaving it open for interpretation. The vague nature of the phrase, in which people could insert their own definition, is just one way in which social media can birth a new term.
"What we see in online communication is a younger generation that has taken control of this medium because it's a way for them to express themselves rapidly in a way that's not defined for them," Syrett said.
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