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This will be Penneys’ first location in Wicklow and 38th store in Ireland.
The 38th Penneys store in Ireland will open its doors later this year in Bray, Co Wicklow. This will be Penneys’ first location in Wicklow and 38 th store in Ireland. The new store will provide a huge boost to the local economy and create a significant number of new jobs for the area.
in the heart of the town. The store will feature Penneys’ famous affordable fashion favourites, with the latest seasonal trends along with everyday essentials across menswear, womenswear, kidswear, beauty, lifestyle, and homeware, including the brand’s ever-growing Primark Cares label. Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: “We are delighted to confirm the opening of our new store in Bray; we know our customers in Wicklow have been waiting for a Penneys for a long time and we are excited to finally bring our unique offering to the area. Works will commence on the new store in the coming weeks, and we look forward to opening the doors and welcoming customers later in the year. We are proud to support and invest in Irish towns and communities and this announcement today reflects our ongoing commitment to Irish retail.” Lisa Rocca, CEO of Oakmount – Bray Central Developer, said: “We are delighted to welcome Penneys as an anchor tenant to Bray Central. As one of Ireland’s best loved stores, Penneys is a fantastic addition to Bray, Wicklow and the development”. Customers can also look forward to the opening of a bigger and better Penneys in Dundrum Shopping Centre later this year. The retailer is investing €14.8 million into the new Penneys store, which will be located on the upper floors of the former House of Fraser site. Featuring 60,000 sq ft of prime retail space, the new store represents a 64% increase in size of the current Dundrum Penneys store. Penneys, which operates as Primark outside of Ireland, currently has 37 stores in Ireland and 417 stores in total across Europe and the US. The new store in Bray is part of Primark’s commitment to invest over €250 million in Ireland over the next 10 years, which includes the development, relocation and/or refurbishment of its stores across the country. The investment also includes a €75 million state-of-the-art warehousing and distribution facility in Newbridge, Co Kildare, which is currently under construction. Primark is also accelerating its pace of international expansion in line with the retailer’s ambition to grow to some 530 stores by the end of 2026. The retailer is set to open 27 new stores and an additional one million square foot of new selling space in this financial year, including the upcoming new market of Slovakia.
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Penneys to open first Co Wicklow store in BrayPenneys plans to open a new store in Bray in Co Wicklow later this year - its first outlet in Co Wicklow and its 38th store in Ireland.
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