Google charges more than twice its rivals for ad deals and wins over 80% of auctions on its own exchange, a newly unredacted court filing shows
Google takes a cut of 22% to 42% of U.S. ad spending that goes through its systems, according to
, shedding new light on how the search giant profits from its commanding position in the internet economy.—is typically two- to four-times as much as the fees charged by rival digital advertising exchanges, according to the suit, which is being led by Texas.
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