'Google it' no more? How AI could change the way we search the web

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'Google it' no more? How AI could change the way we search the web
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The rapid rise of ChatGPT has accelerated an AI arms race that could change the way we search the web

Neeva's commitment to being ad-free comes at a premium - £5.49 a month, or £44.99 a year.Allowing limitless searches via powerful AI isn't a particularly cost-effective business model, with OpenAI CEO Sam Altman admitting the computing costs to run ChatGPT are"eye-watering".

"AI is getting bigger and consuming more energy, and that's the wrong direction - it's pushing it into the hands of big organisations." Privacy: AI-powered search engines can collect and store large amounts of personal data, which can be used for targeted advertising or other purposesMisinformation: AI-powered search engines may return misinformation or fake news, particularly if the AI model is trained on unreliable sources

Dependence: People may become too dependent on AI-powered search engines, which could lead to a lack of critical thinking and research skills

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