Both firms employ thousands of staff in Ireland
Google parent Alphabet has been progressing in talks to acquire marketing software provider HubSpot, according to sources.
HubSpot employed more than 1,300 people in Ireland last year, according to its website. Alphabet employs more than 5,000 directly in Ireland, as well as a large number of contractors. The potential deal would rank among the biggest takeovers this year. Buying HubSpot, a customer relationship management company that focuses on smaller businesses, would fill a gap that could help Alphabet compete with other players in that market such as Microsoft, Oracle and Salesforce.
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