Google's Jedi Blue ad deal with Meta wasn't unlawful, judge rules
Google sought to dismiss the lawsuit earlier this year. While it failed to convince Judge Castel to fully toss the lawsuit out, the company stillabout the decision."Importantly, the Court dismissed the allegations about our Open Bidding agreement with Meta — the centerpiece of AG Paxton’s case," the company wrote in a blog post. The tech giant added that the agreement had never been a secret and that it was pro-competitive. It also called Paxton's case"deeply flawed.
Although the judge for this case dismissed the claim that Jedi Blue was unlawful, the deal and Google's ad tech practices as a whole are still under scrutiny by authorities. The European Commission and UK's Competition and Markets Authoritythat the US Department of Justice was preparing to sue Google over its dominance in the ad market sometime this September.
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