Google is reportedly starting to white-label Google Stadia under the Google Stream moniker, and that's probably for the best.
One year after Google shuttered the internal game development studio for its struggling cloud gaming service Google Stadia, a report from Business Insider gives a clear idea of what’s next for the tech giant’s gaming efforts. It’s reportedly moving away from making a cloud gaming platform where subscribers buy and play games. Instead, Google will use the technology in partnerships with major third-party companies under the moniker Google Stream.
It apparently pitched Google Stream to Bungie, which released Destiny 2 as a flagship Stadia title and was interested in making a streaming platform of its own. While the status of that deal is now in question due to Sony’s acquisition of Bungie, Google is also reportedly in negotiations with Capcom, which is interested in running game demos straight from its website using Google Stream.
Quick demos are also an excellent use for cloud gaming technology. When I needed to boot up a game to check something out or write a guide for it, I appreciated being able to load Stadia or Xbox Cloud Gaming and quickly get what I needed without waiting for a game to install. This benefit also applies to demos, and I’ve always been shocked that Google never leaned into that strength more.
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