Stadia was an attempt from Alphabet Inc.’s Google to take on the video game console giants with a platform of its own. Google is terminating it
, its troubled cloud gaming service, after it failed to gain traction with players almost three years after its launch.
Stadia was an attempt from Alphabet Inc.’s Google to take on the video game console giants with a platform of its own. Unlike traditional consoles, Stadia allowed users to play games on devices such as Android phones and Chromecast apps for TV, by funneling data directly from Google’s server clusters. Its subscription cost $10 a month.
“While Stadia’s approach to streaming games for consumers was built on a strong technology foundation, it hasn’t gained the traction with users that we expected,” Phil Harrison, Stadia vice president and general manager, in a blog post on Thursday. “So we’ve made the difficult decision to begin winding down our Stadia streaming service.”Players will be able to access their games library and play through Jan. 18. Google will refund Stadia hardware purchases, games and add-on content made through the Google Store, Harrison said.
Google invested generously in Stadia in an effort to reach well beyond the audience of traditional gamers or those who couldn’t afford a pricey Xbox or PlayStation console. It shelled out tens of millions of dollars to get games likeStadia debuted in November 2019 with popular third-party franchises including. But Google’s ultimate goal was to pack Stadia with original content and the company hired hundreds of game developers from Montreal and Los Angeles.
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