Grammy NFTs are coming after the Recording Academy strikes a multi-year deal with Quincy Jones-backed company OneOf
The Recording Academy has struck a deal to release NFT collectibles for the next three Grammy Awards with NFT platform OneOf, the organization tellsDetails on the collection, which will include digital collectibles and experiences celebrating Grammy winners and nominees, will be unveiled in January. The Recording Academy says a portion of the proceeds from the NFT sales will go to its scholarship fund.
"In considering an NFT partner, we were committed to working with a like-minded organization that had an artist-first approach and we have undoubtedly found that in OneOf,", co-president of the Recording Academy said in a statement."As an Academy, we are always looking for ways to help artists discover new forms of creative expression, while also creating new ways of income generation and ways for fans to interact with the artists that they love.
The exclusive partnership will cover the 64th, 65th and 66th Annual Grammy Awards, a win for the NFT upstart which is backed by. OneOf has already locked up partnerships with the iHeartRadio Music Festival as its official collectibles partner and notable artists including Doja Cat and The Game have released NFTs on the platform. Alesso, Charlie Puth, H.E.R. and Jacob Collier have also signed on to release NFTs through OneOf. The startup raised $63 million in seed funding earlier this year.
"If used to their full potential, NFTs will empower the music industry in a way few other technologies ever have," Lin Dai, Adam Fell and Joshua James, Co-Founders of OneOf said in a statement. “It is our great honor to work with this prestigious organization to help shepherd this bright future to the industry."
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