As we are bombarded with Black Friday adverts, some people mark the day in a very different way.
Laura Shewbridge and Paul Walker are both marking their first Green Friday this year.
Paramedic Mr Walker said Black Friday was "consumerism at its worst" and described the greener alternative as a "great antidote to the madness of spending". Libby Peake, head of resource policy said it was "encouraging" to see more people embracing Green Friday "and aiming to shop sustainably or even not at all".
He said the Green Friday movement had recently grown around the world and explained the "hot topics" of climate change and sustainability encouraged consumers to look for more ethical options.Shoppers queued for Black Friday deals during the coronavirus pandemic including in Cardiff in 2020
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