New figures from Kantar show that grocery inflation has fallen below 10% for the first time this year.
Grocery inflation fell to 9.8% in the 12 weeks to October 29, down from 10.5% and marking the sixth month of falls in a row.
Shoppers visited stores more often in October with an average of 20.1 trips over the month - an increase of of 3.6% - but volumes per trip continued to decline on last year - a decrease of 5.9%. Emer Healy, Business Development Director at Kanta, said that Irish shoppers are looking out for the best deals and own label goods remained popular over the last 12 weeks, with sales up 11% compared to brands at 6.2%, an increase of 1.1% on last month.
More indulgent categories are benefiting as a result, with seasonal biscuits and take-home confectionery all seeing more accelerated growth rates on promotion year-on-year, she added. Dunnes held a 23.7% market share with growth of 10.8% year-on-year and a boost in new shoppers, up 2.33 percentage points, contributing an additional €23.9m to their overall performance. Dunnes saw the strongest growth in new shoppers and volume per trip among all the retailers during the period under review.
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