During Milan Design Week 2023, Gubi’s exhibition curated by Marco Sammicheli pays homage to ten years of GamFratesi's ‘Beetle’ chair for the brand
debut. Through the indoor and outdoor theme ‘Under the Sun’, Danish furniture company Gubi has taken over the space to showcase its expanding alfresco universe of furniture and lighting.
At the entrance, creative director Matthew Demarco's golden sign ‘TEN’, which references traditional Maltese typography, celebrates the anniversary of the ‘Beetle’. Inside, rough rooms feature colourful and playful pieces: artist and designer transformed the chair into a fabulous pink throne with a bright yellow powder-coated tubular steel base, named ‘Scarabesque’. Fashion designer Arthur Arbesser decided to pay homage to Enzo Mari by transforming the seat and backrest into the orange snapping bill of a goose – which he calls the ‘Oca’ chair – while the base references Mari's cement deterrent, that the Milanese call panettone.
Inspired by Ancient Greek pottery, visual artist and ceramicist Daphne Christoforou made a handcrafted white amphora, called ‘Freshening Up the Palace’, portraying a mythical scene of GamFratesi introducing the chair to the gods of Olympus. 'This is a place with a legacy and a heritage in Milanese history, but it's also a public space,' says Sammicheli. 'It's the ideal platform for us to express the versatility of the “Beetle” chair, the TEN exhibition, and the Gubi catalogue.'Ximena Muoz's 'Living The Horizon'Gubi at Bagni Misteriosi is on view until 22 April 2023
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