French luxury goods group Kering has appointed Sabato De Sarno, a senior fashion designer at Valentino, as creative director of its top brand Gucci
has appointed Sabato De Sarno, a senior fashion designer at Valentino, as creative director of its top brand Gucci, it said on Saturday.
A red carpet favourite, Piccioli is known for adding a contemporary flair to the storied Italian label's extravagant breed of glamour, generating buzz for example with head-to-toe bright pink looks for American singer Zendaya. The choice of a seasoned but relatively unknown designer with years of experience working behind the scenes echoes the group's strategy when it appointed its previous creative director Alessandro Michele, who did not have a public profile at the time of his appointment in 2002.
Solca noted that De Sarno's profile was reassuring. "The eyes of the world will be on him to see if he also has the required creative genius."to quickly appoint someone to one of the top jobs in fashion after the abrupt departure in November of Michele, known for his flamboyant and gender-fluid styles and a favourite of singers Harry Styles and Lady Gaga.
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