French beauty house Guerlain has introduced the newest addition to its L’Art & La Matière collection, Musc Outreblanc, with an exploration of the natural world.
Through a series of static and dynamic imagery, the brand dives into the inspiration behind the fragrance and how it came to fruition. To further celebrate the new fragrance, Guerlain tapped sculptor Anne Lopez to create a series of Musc Outreblanc-inspired stucco plates embellished with 22-carat gold leaf.As part of its campaign promoting Musc Outreblanc, the brand sat down with Guerlain perfumer Delphine Jelk to discusses her process behind creating these signature fragrances.
In the “Art of Raw” video, Guerlain unveils that it takes 1,000 kilograms of flowers to produce one kilogram of essence, or 1,000 blooms for one drop of fragrance. To celebrate the arrival of Musc Outreblanc, Guerlain tapped Parisian sculptor Anne Lopez to bring the fragrance to life through a limited-edition collection of 500 hand-made plates for the bottle’s caps.In her design, Ms. Lopez sculpted blooming flowers out of white stucco in precise detail, adding gold leaf as embellishments.
In the series, artisans and perfumers illuminate the thoughts behind the natural ingredients and crafting of Guerlain’s signature scents .
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