Guinness shortage in UK leads to Ration Cards and Murphy's uptick

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Guinness shortage in UK leads to Ration Cards and Murphy's uptick
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A shortage of Guinness in the UK has led to pubs issuing customers with Ration Cards and a rise in Murphy's sales.

With Guinness in increasingly short supply in the UK, some pubs are turning to Murphy's as a replacement, the Business Post has reported.A shortage of Guinness in the UK has led to pubs issuing customers with Ration Cards and a rise in Murphy's sales.As an alternative to replacing the stout entirely, some bars are giving customers Ration Cards which stipulate that two other drinks have to be bought before a pint of Guinness can be purchased and the card has to be stamped in advance.

Social media influencers or ‘Guinnfluencers’ are getting the bulk of the blame for the shortage, as well as celebrities pictured with pints of Guinness on Ireland or UK visits. Heineken-owned Murphy's is raring its creamy head across the pond, with some UK publicans seeing the Cork stout as a viable alternative for Diageo's crowned jewel.

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