H&M has launched its first ever collection, where none of the clothes are *actually* real:
’s foray into virtual fashion is a momentous one. The brand has joined forces with Dress-X, a virtual fashion specialist, to design an entirely digital collection. In order to be in with a chance of winning an online look, the brand has launched a competition on social media for entrees to conceive of a fun name for the virtual looks. The three winners of the competition will be able to have H&M’s digital clothes edited onto digital images of themselves.
While Dress-X is a leader in the field of virtual fashion, there are others clamouring for a piece of the digital pie too. Carlings and The Fabricant are also virtual fashion purveyors, with the latter having charged just shy of £10,000 for an iridescent maxi dress that, you guessed it, doesn’t physically exist.
The trend is clear though. In March 2021, Gucci debuted its first pair of virtual trainers in collaboration with AR company Wanna, which cost just £8, while interactive styling app Drest, which lets users buy digital versions of current luxury fashion collections from 200 high-end brands , has had thousands sign up since it launched in 2019.Sign up for our essential edit of what to buy, see, read and do, and also receive our 11-page Ultimate Guide To Making Your Home Feel Bigger.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Lucie Donlan admits ‘she’s struggled with weight’ as she wears new lingerie lineEXCLUSIVE: As she launches a brand new Ann Summers collection, newly-engaged Lucie Donlan talks to OK! about why it's important to feel sexy...
Read more »
Discover Patcharavipa’s tactile new jewellery collectionPatcharavipa Bodiratnangkura brings a cool sensibility to traditional jewellery design in her eponymous brand, with jewellery that encompasses unexpected design ticks and sensual silhouettes.\nNew collection \u2018Lignes d\u2019\u00c9t\u00e9\u2019 nods to the cultural references of previous collections with fluid loops of 18ct Siam gold and pearls,\u00a0teased into undulating forms. Sitting...
Read more »
CES 2022—GM's Electric Pickup Is Another Salvo in the EV WarGM's electric Silverado, announced at CES, is the latest salvo in the expanding EV war
Read more »
Man, 35, dies after fire breaks out inside locked cannabis factoryEmergency services were called to reports of a blaze at a lock-up garage in east London at 4.10pm on New Year's Eve.
Read more »
'Help wheelchair users by parking safely'A woman has launched a campaign to inform drivers how poor parking can block wheelchair access.
Read more »
‘Absolutely’ no plans to axe free lateral flow tests - follow Covid news liveLatest Covid omicron ihu updates today
Read more »