'To me the perfect bra is something that has great fabric for comfort while giving seamless support!'
Bieber is one of the faces behind Victoria's Secret So Obsessed campaign, starring alongside a roster of internet darlings who have become A-list It girls in their own right: Wildflower Cases' Devon Lee Carlson, body positivity advocate Paloma Esseler, and supermodels Justine Skye and Jasmine Sanders. They're the un-official angels of a new generation ofconsumers— – ones who celebrate all kinds of bodies and different forms of being sexy.
After the brand came under fire for pushing antiquated standards of beauty and diversity, the American-founded lingerie brand has embraced a refreshing, toned-down approach that Bieber calls “authentic.” Herexclusive So Obsessed campaign images, in low lighting on a comfortable couch, are miles away from the tight, form-fitting, lacy-trimmed approach Victoria's Secret once employed for every member of their squad. Right now, Bieber is her own muse.
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