Searches for hair care at the two leading specialty beauty retailers have grown double-digits in the past year, data from Spate shows.
Both numbers, however, are double-digit increases over last year.
“We’re seeing growth at Sephora and Ulta,” said Yarden Horwitz, cofounder of Spate. “Places like Amazon, Walmart and Target are starting to decline.” Although consumers are turning to specialty retail for hair care, Horwitz added that the most searched brands for each are virtually the same, with“What’s interesting is with other retailers, it’s a lot of Rogaine, Nutrafol and Viviscal, centered around hair loss,” she said. “There is an opportunity for a trendy brand to create the new, cool version of Rogaine.”
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