Google’s new AI-powered search engine can feel more like artificial interference than artificial intelligence.
‘Now I Am Become Death, the Destroyer of Worlds.’ The Story of Oppenheimer’s Infamous QuoteGoogle's new search experience feels unreliable enough that I’m better off just clicking through standard results to conduct my own research. A query about Star Wars video games developed by gamemaker Electronic Arts generated an accurate list except for the inclusion of one title from EA rival Ubisoft.
Google has put in some protective measures. The new search experience does not display for some health or financial queries, for which Google has placed a higher bar for accuracy. And the experience almost always prominently features links to related resources on the web to help users corroborate the AI outputs. Results on queries like “Write a poem” have the disclaimer “You may see inaccurate creative content.” And the AI system generally won’t try to sound too cute or adopt a persona.
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