HappyFresh rebrands, adds in-app chat function
HappyFresh, the online grocery delivery service, is undergoing a bit of a rebrand in a bit to reach more millennial shoppers. This includes a new brand purpose and slogan, ‘Freshly Handpicked’, as well as a new logo and mascot—The rebrand will also mean that biodegradable plastic bags will now be used for deliveries, although this is only available in Indonesia right now. Malaysia and Thailand are expected to make the environmentally-conscious move by the end of 2019.
This comes in light of news that HappyFresh closed Series C funding of US$20 million, with the funds going toward brand expansion—including more investment into technology, as can be seen with this latest development.
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