Harry Styles is on the legal offensive to combat fake merch on the internet.
Harry Styles attends the Los Angeles Premiere of"My Policeman" at Regency Bruin Theatre on November 01, 2022 in Los Angeles, California.is on the legal offensive to combat fake merch on the internet.
Arguing that the counterfeiters use misleading tactics to make it “difficult for consumers to distinguish such stores from an authorized retailer,” attorneys for Styles want a judge to issue a sweeping court order that would, among other things, force big web platforms like Amazon and Etsy to immediately shut down the listings.
Such cases, filed against huge lists of URLs rather than actual people, allow brands to shut pirate sites down en masse, win court orders to freeze their assets, and continue to kill new sites if they pop up. The lawsuits also usually result in massive monetary judgments against the sellers, but those are typically hard to actually collect from elusive counterfeiters.
Such lawsuits are more common among big retails brands — Nike, Ray-Ban, Toyota and Tommy Hilfiger have all filed nearly-identical cases in the past two months — but the music industry also regularly uses the same tactic. Nirvana sued nearly 200 sites for selling fake gear in January; a few months later, the late rapper XXXTentacion’s company filed a similar case.
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