Brewer's 'launch' highlights the extent businesses will go to to join the latest bandwagon.
The launch of a virtual beer in a virtual world was an "ironic joke" said Heineken
Heineken set up a virtual launch to promote the "product" - an experience described by one attendee as surreal. "Our new virtual beer is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world."Meta already has several virtual worlds where its avatars are legless
When it opened a virtual lounge in Decentraland, investment bank JP Morgan Chase said that it believed the metaverse would eventually be a trillion dollar industry.Tom Ffiske, editor of Immersive Wire, who attended the Heineken launch, described the experience as "surreal".
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