'I see these women on my Instagram feed and Pinterest and reflected in TikTok wedding content. And the core of the anxiety they inspire—which feels silly to admit—is a fear of being basic,' writer Sarah Spellings explains.
As I started wedding planning, I kept hearing the same advice: “Don’t discuss the details with too many people.” Because people have opinions: They will tell you that they don’t like dahlias, that no DJ could ever be as good as a band, and that it would be rude not to give every guest a. Listening to this constant feedback, the wisdom goes, can result in a watered-down event that doesn’t look anything like you’d hoped.
Morgan Casper is one of the wedding content creators I see most frequently. “[Here are] two wedding trends I love for 2022 and two I could probably live without,” she chirps in one video. If you’re on WeddingTok too, I bet you’ll recognize her. Young, blonde, and beautiful, Casper has amassed 50,000 followers who come to her for advice on wedding planning, though she’s clear she’s not an expert—just a former bride who wants others to learn from her mistakes.
How can I tell which floral arrangements feel most me and which are a product of targeted marketing? At each decision point, I wonder: Am I going to look back on this and think, God, that’s so 2023? Yoko Ono and John Lennon on their wedding day in 1969, wearing outfits of the era that stood the test of timeI see these women on my Instagram feed and Pinterest and reflected in TikTok wedding content. And the core of the anxiety they inspire—which feels silly to admit—is a fear of being basic. That after months of planning and thousands of dollars, I’ll arrive at the same demographically specific and time-stamped aesthetic decisions as many brides before me.
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