Including when to buy
"The perception that you need the latest model is something that forces many people to buy a new device, when they might not actually need it"
That will obviously depend on the model. If you want an iPhone, you'll want to wait for Apple's annual September event, while if you want a Samsung Galaxy phone you'll want to flip your calendar to late January or early February when Samsung generally launches its newest Galaxy S device. Backmarket told us that, as a third-party site that focuses on bridging the gap between buyers and sellers, it uses algorithms to change the playing field:
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