EXCLUSIVE: What goes into making a John Lewis Christmas ad? Some of the team behind the yearly campaigns talk to Metro about how they come together, and who thinks up the concepts.
was titled Unexpected Guest and starred Raffiella Chapman and Jordan Nash as two teenagers who become part of the most adorable love story from across the universe.
ad ever, featured a hibernating bear whose wish to see Christmas finally comes tree with the help of his friend, the hare. But it wasn’t a quick-fire decision from the creative, who even made a list of pros and cons before taking up the offer. Well, he tried to, as he revealed: ‘I couldn’t really put anything in the ‘not to do it’ column, which was really weird.‘I said to myself, if I don’t do this advert, somebody else will and they might make a better job than me! I didn’t want to sit there in November and watch it and it be better – I just thought, I’ve just got to step up to this.
John and his team worked hard to bring the epic story to life during a four-week design, 12-week set build and six-week animation process. Elsewhere, concept designer Chris Goodman worked on the 2017 Moz The Monster ad, which tells the adorable story of a child who befriends a monster who lives under his bed.
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