Here's what those Be More Tullamore billboards in Dublin are all about
If you've been bopping about Dublin City lately, you may have noticed some interesting additions to various buildings around town.We're talking, of course, about the brand-new Be More Tullamore billboards that have been popping up all over Dublin. These bad boys have been celebrating Tullamorians, and you may have spotted one near the Ferryman Pub in Dublin's docklands.
You see, this iconic Irish whiskey brand was first established in this Offaly town in 1829, and today, almost 200 years later, the Tullamore locals remain a vital part of Tullamore D.E.W. In fact, over 100 Tullamore locals are currently employed by Tullamore D.E.W., and this latest campaign is a celebration of their character.Commenting on the special relationship between the town of Tullamore and Tullamore D.E.W., senior brand manager Emma Slevin said:"even more proud of our roots.
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