Is this the future of footwear?
and has worked on sustainability-focused projects in the past. After seeing a 3D-shoe prototype designed by emerging tech company Zellerfeld, Preston was inspired by the prospect of rethinking traditional footwear.
Introducing HERON01, a 3D-printed sneaker inspired by nature, and produced without factories or supply chains. Abandoning traditional modes of construction, the HERON01 was created using a process more similar to software design than traditional shoe design, says thebrand in an official release. The virtual design process allowed for concepts to grow and evolve quickly, with functional prototypes created in a matter of hours — something that would typically take months to do.
The HERON01 is futuristic in look and build. Made without seams or stitching, and free of toxic glues and materials, the sneaker is entirely recyclable andto its production model. Zellerfeld recycles the sneakers that customers send back in a “closed loop system” that uses the material of old shoes to create new, reimagined footwear.
The look of shoe takes inspiration from the Heron bird, with elements that mimic the impression of the bird’s claw print. The avant-garde sneaker was developed in collaboration with London-based footwear designer, who is known for his futuristic designs. With low ankle cutouts and a chunky sole, the shoe is wearable and easy to slip on, keeping to Heron Preston’s signature workwear-inspired designs.
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