New research suggests message boards showing fatality statistics—meant to boost awareness on the road—can dangerously distract U.S. drivers.
New research suggests message boards showing fatality statistics—meant to boost awareness—can dangerously distract U.S. drivers
A surge in speeding related deaths in recent years is prompting some to propose new ways to slow down America’s drivers and to rethink a controversial rule that sets the speed limit for many roads in the U.S. WSJ’s George Downs explains.
—is distracting, the study authors said. They theorize that the signs put excessive demands on drivers’ attention and information-processing abilities, what’s known as cognitive load.
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