Never trust food branding and packaging design.
, he's been posting amusing videos exposing how junk products can be rebranded and repackaged to update their identities for a more health-conscious age – all without telling any all-out lies.
His most successful video to date shows his branding for a 'healthy Nutella', giving the fatty, high-sugar spread a radical new look that might fool many fitness fanatics. In a video that's received over 8 million views, Rosenman notes that he himself thought of Nutella as a health food for most of his life since it's advertised as a breakfast item.
More videos have followed, many of them by popular request. Other products to get healthy-looking makeovers include Monster energy drink and a healthy Coke, which Rosenman has branded as Thrive by Coke.
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