The prairie girl-meets-'Bridgerton' frock from HillHouse_Home that became a viral sensation also started an online community.
Founder and CEO Nell Diamond’s prairie girl-meets-brand has become one of the most coveted clothing items to ever come out of social media. Initially launched in 2016 with a focus on bedding, everything changed for the NYC label in August 2019 with the introduction of the Nap Dress.The premise is simple: a cotton dress made up of a tiered layered skirt, smocked bodice and ruffled sleeves, available in various romantic patterns and colours. But therein lies the beauty.
“I wanted to design something that allowed me to feel like myself during a 3 a.m. feeding, when I’m so bone-tired and have four thousand emails, and I’m thinking about taxes and my laundry and my to-do list and the Nap Dress came to be as a solution to a problem inherent in my own life,” writes Diamond on
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