It's 2030 and you can defer the down payment of your house in exchange for giving a marketing firm your data and privacy for 30 years. Do you do it? 'HomeHeart' is a sci-fi vision published in partnership with mozilla
We overestimate what we can do in a day, and underestimate what we can accomplish in a decadeWelcome to Alternate Data Realities, from Simply Secure and Consumer Reports with support from the Mozilla Foundation. These science-fiction stories, all set in the US in 2030, reflect a reality in which “we the people” benefit from our own data. Following each story, a response essay from a policy expert offers actionable recommendations on what’s needed for this alternate reality to come to life.
No, what was weighing on me was the feeling of exposure. Like many people, during the late 2020s I carefully pulled as much data as I could off of almost every platform I used. I of course left some key bits of data up to keep some services functional. . But I was no longer chased across platforms with highly targeted ads begging me to buy some random thing I’d searched weeks before, like that vacation to Fiji I’d always fantasize about instead of studying for exams.
But it was our only chance to own a home and settle down. So I signed whatever I needed to, and grimaced my way through it all. It truly was a happy moment. But later that night, after I got Ayan to sleep, I slipped back into my armchair hoping to enjoy some V/R streaming. Yet, as I swiped into the app from my contacts, I was met with an ad-moment for toddler sneakers. Because of course I was now in UBitquity’s “parents with newly walking toddler” segment.
The overlay takes me out of our living room and into a rendering of Ayan’s school auditorium. He’s skittishly walking out on stage in his multicolored tights and getting into position with his group. The lights flash on, but the overlay dims the other kids and focuses on Ayan’s dance moves. As the show goes on he grows more and more confident.
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