The adverts will say people 'face being detained and removed' if they come to the UK by small boat.
The Home Office is launching an ad campaign targeting Albanian nationals to deter them from migrating to the UK.
Immigration minister Robert Jenrick said the campaign would "work proactively at the source before people set off on dangerous and unnecessary journeys". Tim Naor Hilton, chief executive of Refugee Action, called the campaign "pointless" and said it "repeats the myth that refugee migration is illegal".
Chief executive of refugee charity Care4Calais Steve Smith said "no amount of taxpayer-funded PR spin" will deter refugees "from seeking a safe future". Shadow Home Secretary Yvette Cooper said: "It beggars belief that as Channel crossings continue to rise and the asylum system is in chaos, all the Conservatives can come up with to stop the criminal gangs is an ad campaign.
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